The crowded mobile app marketplace makes it difficult for developers to make their apps visible to potential users. Even if hordes of people check out the app, it does not always convert into downloads. This is where a killer app description comes into play.

Assuming that you already have a fantastic app with an icon that pops, the next crucial step is to write that description that compels people to actually buy the app.

Here are 4 key elements that make for a killer app description.

Magnetic Intro Lines

You only have 1-3 sentences to pitch your app, so cut the unnecessary bits. If you look at how apps are presented in iTunes or App Store, you’ll see that only the intro lines are shown and the rest only show up if you click on the “More” button.

The text before the break point is what determines if users would proceed or not. So give them the information they want to read: what the app does, why it’s needed, and who the app is for.

Tapping into Emotional Triggers

Consider this scenario: A stressed out new mom is checking out your baby app page, but is still on the fence on whether to download it or not. Then she reads: “This app will calm your fussy baby and lull the baby to an uninterrupted sleep.”

The description created an emotional connection with because a need is fulfilled.

Solid Social Proof

Testimonials from users compel potential users to download the app. Adding snippets to the description can do wonders, even more so if they come from influencers such as authoritative app review sites and tech bloggers. They can certainly boost the believability of your claims.

Readability

An app that’s loaded with features creates an information overload. People don’t have time for this. Breaking the text into readable chunks can help increase its readability. So, keep sentences short and concise and use bullet points sparingly.

Writing a killer description is not a walk in the park, but incorporating these key elements in your text can help boost downloads and sales of your app.