All posts in Mobile App

Overview of Google Fit

June 2014 witnessed the announcement of Google Fit, a health and fitness platform made for Google. While not being the most comprehensive and detailed of health apps, the Google Fit manages to stand on its own pretty well, letting users get all the basic functionalities of health and fitness tracking.

The Google Fit begins with a simple set up. Users download the app, install it by agreeing to the Terms and Conditions, and allow the app to access location and activity info. The location is used by the app to allow the user to see their progress in their exercise location.

Google Fit’s main features include:

Goals

What’s a health/fitness app without exercise and activity goals? Users can customize their daily goals according to their regular activity level or daily steps taken (walking) goals.

October 13, 2015 / Comments Off / Category: Design, Mobile App

Overview of Apple HealthKit

Apple’s very own health and fitness tracking app is Apple HealthKit, which provides detailed options as far as wellness/fitness tracking goes. The HealthKit is integrated into iOS, known as an easy to read dashboard that allows diet, activity, exercise, sleep pattern, and other data tracking.

The HealthKit is very active – and not just in the health functionality way. It uses the iPhone’s M7 or M8 sensor to pull user data, and data points can be individually granted or denied as per user preference. The HealthKit works nicely with third party apps to add extra functionality and also lets the user take full control over their information. Appla has given privacy a serious thought, which is a plus for many users. The HealthKit works with Mayo Clinic and Nike as well as other partners to give the full health and fitness experience.

October 13, 2015 / Comments Off / Category: Design, Mobile App

Google Fit vs Apple HealthKit: What’s the difference?

The tech world has seen many competitions and battles amongst brands and Apple especially seems to get a extra share. Not only Android but Google too is a regular rival of Apple and with the Google Fit going up against Apple’s HealthKit, we have another competition on our hands. While both these health apps are similar, let’s look at their differences to compare.

Data

Google’s data categories include activity times, calories, pedal rate, distance, heart-rate, height, weight, produced power, steps, and elevation and what seems to be missing is sleep tracking – however, the custom data type option should be good enough to cover anything left out.

However, Apple decided to go a little ahead for HealthKit’s data types. Categories include gender, blood type, sleep routine, activity times, workout intensity, body temp., heart-rate, blood sugar and alcohol levels, pedal rate, walking, etc.

October 13, 2015 / Comments Off / Category: Mobile App, UX

Examples of Great App Description

An app description is crucial in promoting your app. It’s the first point of contact with potential users. As such, it should give them a quick overview of what the app can do and what value it can add to the user experience.

There are no hard and fast rules in writing a great app description, but there are things that can be done to make the app stand out from a crowded app marketplace. The best way to learn how to write an effective description is to look at some examples that deliver a compelling pitch.

Look at the app description for Plants vs. Zombies (PvZ). You might think that something as insanely popular as PvZ would not bother with a description. On the contrary, it is a shining example of a great app description:

October 13, 2015 / Comments Off / Category: Mobile App

What Makes A Killer App Description?

The crowded mobile app marketplace makes it difficult for developers to make their apps visible to potential users. Even if hordes of people check out the app, it does not always convert into downloads. This is where a killer app description comes into play.

Assuming that you already have a fantastic app with an icon that pops, the next crucial step is to write that description that compels people to actually buy the app.

Here are 4 key elements that make for a killer app description.

October 12, 2015 / Comments Off / Category: Mobile App

What is App Store Optimization?

Your app’s success hinges on several factors, one of which is its visibility in search results. With over 2.5 million mobile apps in the Apple App Store and Google Play, combined, getting your app discovered is a huge challenge. App developers and publishers continue to grapple with this problem and finding very little results. But with the emergence of App Store Optimization (ASO), there is a concrete solution.

ASO is the process of improving the ranking of mobile apps in app store search results. It makes use of methods like optimizing icons and app descriptions, keyword tracking, and incentivizing users to rate and review, just to name a few.

Here are the key reasons for using APO methods.