All posts in Retail

iBeacons In Retail

iBeacon is a technology by Apple that lets a small Bluetooth device be integrated in the real world so that people’s smartphones can catch its signal to provide relevant functions. This makes iBeacon a great technology in retail and holds the potential to change the way customers and retailers interact.

Previously, it was common enough for people to download apps of their favorite stores and use it to find deals and coupons. Now they no longer have to search. Think about it, a customer walks in their favorite store, and before they even have the chance to take out their phone and search for deals, the store’s app on their store picks up a signal because of the iBeacon technology and automatically provides deals and coupons. This is how iBeacon works and retail is advancing because of it.

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October 13, 2015 / Comments Off on iBeacons In Retail / Category: Retail

Design Experience – The Facts & Figures

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being colour. When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell and texture.

Facts and Stats to Tweet

85% of shoppers point to colour as a primary reason they buy a particular product.

Colour increases brand recognition by 80%. Brand recognition links directly to consumer confidence.

42% of shoppers base their opinion of a website on the overall design alone.

52% of shoppers didn’t return to a website because of the overall aesthetic.

64% of online shoppers didn’t purchase an item(s) because the website was too slow.

Amazon.com found that for every 100 milliseconds of load time, there was a 1% decrease in sales.

52% of consumers are more likely to enter a store if there is a sale sign in the window.

60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.

October 10, 2015 / 0 Comments / Category: Psychology, Retail, UX