Our idea for Pricing Playbook Sports came from years of working within the sports industry ourselves. Working in and making decisions in the sports industry can be incredible difficult, with fans constantly questioning your decisions on how much you charge for tickets, why have you signed a certain player, why have you changed the kick off time as well as many other things. The aim Pricing Playbook was to make decisions easier for clubs, giving them real time stats on fans current sentiment towards the club as well as other clubs.
The Problem
Our idea for Pricing Playbook Sports came from years of working within the sports industry ourselves. Working in and making decisions in the sports industry can be incredible difficult, with fans constantly questioning your decisions on how much you charge for tickets, why have you signed a certain player, why have you changed the kick off time as well as many other things. The aim Pricing Playbook was to make decisions easier for clubs, giving them real time stats on fans current sentiment towards the club as well as other clubs.
Concept To Reality
With our knowledge of the industry and knowing the pain points we built a solution that speeds up the process for clubs. In the statistics section you get live information on all ticket prices for all upcoming fixtures in the Premier League, Championship and League One. As well as this you get historical information on ticket prices and attendances for each club. We also provided live Facebook and Twitter statistics, including fan sentiment score. (this measures fans current feelings towards the club, positive, negative or neutral) This gives clubs a chance to measure the impact of their marketing messages with fans and help them understand how to structure messages better in the future. We also provided a selection of white papers for clubs to read on how to increase attendances and grow revenue. The project proved to be very successful with many clubs using the website as a source of information.
Design
The analytics for the site needed to be clear and instant. With this in mind we kept the UI (user interface) minimal and the data easy to digest. The navigation was kept simple with a focus on keeping mouse clicks low to allow users to get to specific data efficiently.