Best of British Ice Hockey Camps is the UK’s premier ice hockey camp provider. They hold events throughout the UK including Sheffield, Bracknell, Dundee and Auchenharvie. They have grown a reputation for being the best in training ice hockey, attracting participant’s form all around the word. They’re aim is to provide a high quality service and professionalism on a continuous basis. They believe in constantly improving their service, which is why we have collaborated to find opportunities to add value to their customers.

They approached us as they’re online presence was not where they wanted to be. The camps and courses were doing really well and growing dramatically, together we explored they’re opportunities and decided on key aspects the site needed:

• Customers needed to easily find more information on the camps and courses that would entice them to book
• Provide information on the coaches as they are the best in the UK, another selling point to drive bookings
• Entice customers with strong imagery and calls to action
• Allow customers to book a course online
• A redesign of they’re online store to drive sales
• Clearly show contact details

We begun with looking at they’re key customers and developed personas. We found they’re main market were young children, so it was important to appeal to the parents as they were the decision makers. A simple booking process and clear information on the courses was key to driving sales to reach tangible business targets. Following discussions we prototyped an initial version of the site taking into account the core elements.

Using out iterative process we collaboratively developed the prototype and refined and re-designed numerous times to reach an MVP. This reduced the cost, as developers were not needed for this stage of the process. Once the prototype was signed off we built the online platform and constantly refined with customer feedback.