Transforming the retail experience using location services on your iphone
When beacons hit the market they were set to transform the way customers shopped in-stores, retailers were able to drive sales intuitively by showing their customers the right products/services real time and improving the customer experience.
We developed this iBeacon technology for a major venue in the Arts & Theatre sector to be used when customers enter the venue. It worked well to drive footfall as customers passing the venue were picking up push notifications, which attracted them to enter. It was also to be used in the restaurant and souvenir store area to send latest deals. This made it a unique and simple experience for customers to find valuable deals given to them rather then having to find or miss them. We believe the iBeacon concept has great potential and will transform the retail market over time.